>>108817220He put two dozen obscure cosmic characters on issue #1, then killed them all in one fell swoop, or wait no, not "killed", absorbed by a black hole, so they wouldn't be used for the time being.
Then yes, had Cosmic Ghost Rider, one of the most pushed characters in the last few years (hell, yesterday it got an official Marvel Legends figure, while barely being a year old) as a prominent character, also had Nova job to him and do absolutely nothing until the last issue where he went to battle using a plasma rifle, as well as the pair of cosmic lesbians whose new powers aren't at all well defined, and his actual favorite, Beta Ray Bill (a Thor character, obviously).
He knows what to use to bring readers in, but he didn't use them well at all and focuses on his favorites.