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Probably the Elsagate moral panic that followed the movie's release.
>The YouTube video starts with a popular British children’s cartoon character, Peppa Pig, introducing herself and her family, but there are signs of trouble almost immediately. During the ninth second, Peppa’s mother opens her mouth and shouts, “Smoke weed!”
The video -- a doctored version of a real Peppa episode -- deteriorates from there. Over five minutes, there are explosions and racial and homophobic slurs, culminating with Peppa and her parents in dark sunglasses smoking marijuana as rapper Snoop Dogg dances nearby. Since it was uploaded in 2015, the altered video, which has no age restrictions, has been viewed more than 1.5 million times.