>>106598267That was mostly thanks to Feige and Gunn wanting to accentuate the weird stuff from Marvel Cosmic and why you only get the weird shit from GotG.
But the Cap movies had the Russos wanting to be "as realistic as possible" and the Zola in the screen scene was mostly in thanks to Markus and McFeely wanting to add him there (otherwise we wouldn't have had that Zola scene). Captain Marvel was most likely the Directors and writers wanting to be safe and thinking the Supreme Intelligence was too silly.
>>106602690Markus and Mcfeely are big comic book geeks, they have been wanting to do something with MODOK after they finished First Avengers and they also wanted to do a 50's Cap storyline for Cap 3 in case Civil War didn't happen (meanwhile the Russos were pushing for a shitty Madbomb story except everyone is rage zombies or some weird shit).
But still I think they shouldn't be afraid to go with the more extreme and weird elements, Guardians, Doom Patrol, and Shazam are introducing those out there elements and people are liking them.