>>105728412SpongeBob is one of the most popular TV shows (Emphasis on TV show, not cartoon) of all time. It affected many peoples' lives and it's creator died two months ago. The petition to get the song to play at the Superbowl was in honor of the creator of SpongeBob, Stephen Hillenburg.
Nobody cares that it was a SpongeBob song. They care that the Superbowl used a man's death as basically clickbait.
They could have ignored the petition. But they put in Squidward and 5 seconds of the song. They absolutely knew what they were doing.