>>105424309Because as much as it shocks us, they really don't care about the money. The top brass, really doesn't.
No, wait, here my out. They don't. Didio, Lee, they have solved their monetary problem. They don't need to make money to maintain their standard of living. They're already set.
So, if they're not in it for the money, what are they in for?
Fanboyism. No, really. They're fanboys that sat through corporate bootlicking and sluggrinding long enough, to get in power and be able to write the stories THEY want.
That's it. Yes, Rebirth was a big success with their core fanbase and earned them a lot of goodwill (some exceptions aside, obviously).
But they didn't like the rebirth version of things. Not as editors, not as executives wanting success. They didn't like it as fans, because they have different tastes. And since they're financially set, they prioritize being pleased as fans above anything else.
