>>103972945They're both two of the three most recognizable comic characters on the planet. A guy who knows who Spider-Man is, probably also knows who Superman is.
In regards to how many people actually LIKE the character, Spidey comes out on top. His MCU films, tv shows and the new Insomniac have given him a big popularity boost since TASM2 knocked him down a few pegs. As other people have mentioned, Supes hasn't been treated that well in recent years, especially in the film department. Give him a new show or a good video game however, and he'd be back in the race.