Dude, what the fuck are you talking about? That guy literally said that they are real victims, and like a lot of real victims, they talk about their experience as a combination of "I am making a difference" and since they're human and kids, sure making money and getting publicity. This happens all the time.
It's a little cynical, but if a horrible thing happens to somebody, I do understand the impulse to get something out of it to feel a little better. In this case, it's easy for them to either genuinely believe or just convince themselves it's for a noble cause, that's very human. It makes sense to be cynical and question public figures because there's usually money behind them, and that goes for any political, CEO, celebrity, exec, anybody. But that's commonplace and makes way more sense, Occam's Razor, than "Jewish Overlords have been creating staged, false shootings all over the country for decades with thousands of actors to advance some shadowy agenda, although it's not only failed to do anything in the past, it also gets more people to buy guns and vote for less gun control."
But you can't reason with schizophrenia patients so have fun, I guess.
This is only if you're trying to say they're "crisis actors," by the way. From your sentence, I couldn't tell which point you were supporting, that or the opposite.