>>102986169It's just a larger symptom of the shit that is the DC movie universe. Since day on they've been trying to use the franchise to sell the movies, without realising that it was the other way around for Marvel.
Marvel only started the MCU when movies like Iron Man and Thor were hits. If they'd been colossal flops like the DC movies have been, there never would have been an MCU. Disney would have dumped that shit in the garbage and gone on to the next big thing. But Warner Brothers is so desperate for the next Harry Potter to save their failing studio they throw good money after bad trying to crank out as many shitty films as possible.
They're hoping people will go and see them because they're superhero movies when they should be trying to get people to go see them because they're GOOD. It's why BvS was shit - it spent more time trying to set up the expanded universe and launch the franchise than it did giving us an interesting story about contrasting viewpoints and an ordinary man going up against someone with awesome superpowers.