You can't blame them for this mindset, comics have been going on a downward death spiral for a while now and they're just trying to find ways to appeal to the general public again.
What you can blame them for is for hiring hack writers making awful comics then instead of owning up to the fact that the comics their making are shit, antagonize the small niche audience they have left. I don't think this anon has to necessarily be right >>102039507
because this anon is making it sound like Marvel just make one or a handful of comics rather then a major company that produces dozens and hundreds of comics all that could easily target and be geared for different audience.
But when you actively shit on your most loyal customers and give them an unnecessary ultimatum that doesn't even really need to exist, then they start acting like their really is an ultimatum.
And the saddest part is despite all their attempts the general public still doesn't care, because it still doesn't fix most of the major issues of the comic book industry.