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Are those words even swearing anymore? They sound pretty light to me. They already say a lot of "shit" and "son of a bitch" (just not straight up calling someone that or a woman a "bitch") in capeshit and even other PG Disney movies, so I guess the problem is just because this movie is a blockbuster (I mean who the fuck cares if they said "ass" in that Scrooge movie with Jim Carrey).
Not to mention the only thing in both The Incredibles' premise that makes the kids' interested is the action/superhero stuff (and the fact that is a cartoon, that's all they need actually). Both are probably the most "parents can like it too" kinda movie with all the middle class family drama, so there's that.
