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>One mom questioned why Bird included adult language in what she termed a “kids movie” — for the record, Incredibles 2 is rated PG for “action sequences and some brief mild language” — to which Bird responded: “With all due respect, it is NOT a ‘kids movie’. It is animated, and rated PG.”
>“People think of animation only doing things where people are dancing around and doing a lot of histrionics, but animation is not a genre. And people keep saying, ‘The animation genre.’ It’s not a genre! A Western is a genre! Animation is an art form, and it can do any genre. You know, it can do a detective film, a cowboy film, a horror film, an R-rated film or a kids’ fairy tale.But it doesn’t do one thing.”
https://www.cartoonbrew.com/ideas-commentary/brad-bird-incredibles-2-is-not-a-kids-movie-161591.html
>“People think of animation only doing things where people are dancing around and doing a lot of histrionics, but animation is not a genre. And people keep saying, ‘The animation genre.’ It’s not a genre! A Western is a genre! Animation is an art form, and it can do any genre. You know, it can do a detective film, a cowboy film, a horror film, an R-rated film or a kids’ fairy tale.But it doesn’t do one thing.”
https://www.cartoonbrew.com/ideas-commentary/brad-bird-incredibles-2-is-not-a-kids-movie-161591.html