>>100627320Everyone who gets off the ride has a different period that they claim it got "bad", so I won't react with hostility. Some say 3, 4, 5, 6, 7...I've seen it for literally every season since S3 and it's always the same kind of comments, so it's my personal opinion that the charm just wears off for some people, but nonetheless, S4 I actually liked quite a bit and thought it was "back in action" because to me S3 was the most mediocre
As for them milking it and keeping it going, each season has relied on a different story arc/gimmick so they keep things interesting for those who are still fans, always a new development of some kind, the current one takes place after the movie and the main thing seems to be this school of friendship that features a Changeling, a Griffon, a Yack, a Hippogriff, and a Dragon, and of course a pony as sort of a....mlp breakfast club. Not the biggest fan myself but I have enjoyed episodes so far, I guess Chrysalis is returning at some point as the season villain, which at this point will probably wrap up her arc and make it a "trilogy" for her.