Nothing in this makes sense. I mean, yeah the punchline is that the crazy man really was looking at something strange. But it's such a large and unusual object (giant burger king) that the normal guy should have noticed it was there, even if he didn't look at it directly. And since the comic doesn't have any backgrounds, there is nothing there to justify him not seeing a fucking giant burger king. This is so stupidly bad executed it makes me feel a little mad.