I remember people were hyped and this was compared to TDKR. That was when the company wars threads really started to heat up. Remember when people liked Whedon?
We knew there'd be synergy with the comics but not to the extent that Marvel went and to the point where it screwed over a lot of characters and franchises. We've also seen how bad this board gets when a new movie is coming out soon but that can be said for anything major, like the end of Korra.
It just all spiraled out of control.