>>89756563>And most importantly, Jim Shooter's incessant anger that he wasn't running DC where he believed he belonged led to him begging toy companies to make a line to compete with DC's largely forgotten Super Heroes line (which was something like 5 characters). Toy manufacturers said they wouldn't make an entire line of characters unless Shooter could guarantee kids bought all of them, and when he asked how he could do that, their marketing people came up with The Event Book which we have been cancerously blessed with ever since.
Are you talking about Kenner's Super Powers Collection? Because that line was a hugely successful competitor to Masters of the Universe, and basically created the modern superhero toy industry by focusing on straightforward sculpts with limited or concealed gimmicks.
I mean you're right about Secret Wars being a massive cash in, but be real here- he was right to feel threatened.