The villains because the show somehow managed to make them more sympathetic and relatable compared to the protags.
For example, Ironwood crumbled under stress but was still willing to make sacrifices so his kingdom survives or Cinder becoming a fuck-up ever since she got SE'd by Ruby in volume 3 to the point Watts needed to give her a reality check.
Team RWBY on the other hand easily have all their problems solved either by last minute miracles or deus ex machinas. They are basically a bunch of Mary Sues. Anybody who disagrees with them are wrong. Their plans are ALWAYS right, no matter how retarded it is.