Suppose you dislike sushi. You get that some people like it, and you're like to each their own and all that, but it's not your cup of tea and you like to avoid it when possible. But then everywhere you turn there's sushi. You walk into a supermarket and there's a sushi station taking up half the produce section. You have a conversation with a coworker and they won't shut up about their sushi-eating friend. The nice pool hall downtown gets bought out and turned into a sushi bar. It's like you can't get away from sushi, it's just being constantly shoved in your face. Then one day you're at a sports bar with some friends and one of them mentions some story on the news about sushi restaurant owners bitching about having to pay higher insurance premiums than regular restaurants and you're like, "Well duh, of course they do, their choice of food preparation has an inherently higher risk of disease" and then the scrawny hipster fuck sitting in the booth behind yours with his shitty imported Kirin beer and his plate of California Rolls calls you a bigot and leaves to go suck an anonymous guy's dick in the bathroom.