I actually didn't give a shit about the Secret Wars event as a kid. I guess it was a neat story that I never followed. I just wanted to get into all these neat superheroes, both Marvel and DC.
I never knew who half these characters were. Firestorm? Doctor Fate? Kang The Conqueror? Baron Zemo? Even Wolverine Iron Man? Who? Why is Spider-man in a black outfit? I dunno. Looks cool.
The figures got me interested in the characters I thought looked neat. I already knew Batman and Superman and Spider-man heroes and villains. I didn't know much else.