>ITT: People who think that this was started by Wendy's or that they give a shit beyond some of the copywriting and social media team especially the guy who wrote the "snarky" tweets (and now works for some other company) laughing their asses off for a bit
Look, you would have to be retarded to do this as a cash grab. It won't lead to any fucking money for them. It might lead to some money if they sold Wendy toys and/or comics or DVD cartoons, than a few manchildren could buy them, or some shit it would have to be small time marketing designed for the small geek crowd.
Focusing on a tiny number of manchildren is a losing marketing strategy for restaurant food instead of some nerd product, though. Even people who think Trump got elected because of 4chan and not because people hated the other candidate and were protest voting (not to mention the party switch that happens nearly every election) are totally delusional.
That said, you should eat at Wendy's. Not because of some flash in the pan wank art but because they do have the best burgers, way better than McDonald's or Burger King. Call me a shill for that if you want, but Wendy's is good food. You shouldn't eat at any of these places too much though because you can save a lot of fucking money just making your own, better burgers.