Neoliberalism and economy feed on consumerism and self-obsession so of course corporations promote it. Because of this culture of self-obsession people fall more and more into victimhood. The same self-obsessed theme is shown in the Buddha Box episode, while the Halloween episode was more about over consumerism.
I think this is what they're saying since the PC Principal arc in season 19, but I could be wrong.
What is the resolution, I don't know. But I hope Butters will be the hero of the final episode. He told his mother he will give the prize money to his parents if he wins. Butters is the ideal human. And in the end everyone was working hard for their children.