The Hulk: Rick Jones is an anti-social teenager forced to join the military (or go to prison) who creates a popular internet meme during his spare time out of a still from a long-lost monster movie from the 50s called "The Hulk". However, after undergoing various Full Metal Jacket-style treatment from his fellow privates and senior officers alike, his latent psychic powers are unleashed, and he summons forth 'The Hulk' as a tulpa he can command, and sends it forth to wreak vengeance. And the attention the creature receives online only makes it more powerful.
Only his lawyer Jennifer Walters and her idiot reporter boyfriend Jack McGee are his allies, who want him to use his abilities to do good. They not only have to dodge the military (led by ruthless General Betty "Thunderbolt" Ross), but also the evil conspiracy theorist and terrorist Bruce Banner, better known as 'The Leader'.