SSJ was fantastic and felt like an earned ability from an entire series of build up.
SSJ2 was awesome, when it first happened.
SSJ3 was Kino.
SSJ4 was cool and it made perfect sense they were becoming more and more ape-like, but how they achieved that level was convoluted nonsense and really fucking stupid; most of GT was.
SSG was kind of dumb.
SSJB was more of the prior, only somehow more lazy.
Ultra instinct is a neat concept was completely unearned and had no buildup or grand reveal.
Also God, blue and UI are just a sign of the times, because we're all very much aware they don't want to animate anymore more than pallet swaps. Extra details, more hair, etc. are waaaay too much to ask from modern shounen anime.