Thats a lot to answer really.
I dont know why they gutted the setting. Me and every other WHFB fan, would've prefered it if they kept it at least on the side somewhere(even dead), but purging it completely from all their sites was just retarded and insulting.
As to why? To focus marketing on their new product most likely.>why did they try to make it more similar to 40k?
40k sold about ten times as much miniatures and material than WHFB did. Sad, but that was the state of things.>do people actually like this lame shit?
If you mean 40k, then I dont think its lame. If you talk AoS, then I do think its lame.
But yeah, AoS is pretty popular and GWs stock and market presence is higher than its ever been.