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At the end of the day, Fire Emblem suffers from poor timing of character announcements.
>Marth and Roy in Melee (2)
>Roy is replaced with Ike in Brawl (2)
>Ike and Marth are brought back and Robin is added in 4 (3)
>Lucina is also added as a 1:1 clone which pisses some off due to clone hate (4)
>Roy is BROUGHT BACK, with his Melee moveset because Sakurai is stubborn about changing movesets (5)
>Corrin is one of the last DLC characters shown, cementing the hate (6)
>Chrom is revealed in Ultimate, a popular character, but at that point the damage is done (7)
Not to mention the oldfag vs. newfag war in the FE fandom which just adds to the fire
If they save Roy and maybe Corrin for Ultimate, and made Lucina a costume like she was intended I feel they could've avoided backlash