Why do beg artists care about style?

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I'm helping my friend get into art. Last week was the first time he drew anything in years. I gave him a good tutorial path to start on, and photoshop tips/advice to any of his questions, but he keeps caring about "style."

I don't want him to lose the joy in making art, but how do I warn him that caring about style so early is a waste of time, and that he should focus on the fundamentals?

Or should I just let him suffer in frustration as he tackles style before realism?