-This show is written by a woman, you should expected to have themes targeted to young girls, especially since Star is the MC
-Shipping always gets the most replies, people said that they hate shipping and yet when a shipping episode airs it always gets +700 replies
However that doesn't mean that the show lost his way YET, just because it has themes that girls enjoy like shipping and all of that, it never dropped lore.
Right now there's two main problem with Star vs forces of evil, first is that there's not fucking forces of evil to fight, Meteora? no one gave a fuck about her when she was Marco antagonist and people still barely give a fuck about her now, Mina? oh she ruined Star party, and?... The only worth potential antagonist is Eclipsa right now with her manipulative abilities.
Second main problem is that they focused in shipping way too much, it wasn't this focused in 2B.