>>85675903Yes.
Even though Orihime was presented as the love interest at her debut.
Even though the series introduces Renji as Rukia's love interest.
Even though Ichigo and Rukia spend less time together as the series goes on, and have pretty much no romantic ties outside of the Kaien thing, people thought they were going to be the endgame couple.
/a/, 2ch, tumblr, and twitter all went ballistic over it too.