Marvel Co-Opts DC’s REBIRTH May 25 Midnight Launch

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http://www.newsarama.com/28751-marvel-going-head-to-head-with-dc-s-midnight-rebirth-launch.html

>DC's Rebirth kicks off with the release of DC Universe: Rebirth on May 25, and the publisher is doing a special Midnight release program with retailers for what they're billing as "DC Universe Rebirth Day" - but now, they have some competition.

>On Thursday, Marvel Comics notified retailers that they will be allowed to sell all of its May 25 books at midnight as well. Books solicited for that week include Captain America: Steve Rogers #1, Nighthawk #1, and Star Wars #19.

>Say what you will about Marvel co-opting DC's event, but if it saves some second car rides to local comic book shops on Wednesday, the Earth will thank them.

>Neither DC or Marvel could be reached for comment.

Midnight releases for comics are kind of dumb, but this is still a dick move on Marvel's part.
Thoughts, /co/?