>>100732252around like 2005-8 they started making some really bad decisions:
they canceling everything except spongebob and fairly odd parents, cheapest shows that made the most profit, ignoring something like invader zim which had huge marketing potential but was costly and "hurt" their clean image. They stopped making cartoons at all if they werent cheap or "market research" shows (sheen in space spin off garbage show) instead of the original nick toon philosophy of letting animators make their dream shows, or rerunning their cash cows and stopped trying to competing with CN. buying up shitty cartoons instead of making their own.
At the same time they started trying to compete with the disney channel with tween drama shows on a budget by dan, stuff like icarly about a girl who has a show on the internet yet written by people who seemed to have no idea what a show with that premise should be like. cash in on all the kids watching youtube without understanding what a "youtuber" is.
this all worked for a while as spongebob was great and pulled in viewers, the tweens watch the tween shows, and whatever who cares people are watching! however this quickly diminishes when you have shit writers making awful spongebob episodes soon outweighing the good ones, no new toons besides shit outsourced train-wrecks, and tween shows are doomed to be out of style quickly as theres a very short age for when that show is "cool" to being lame in the eyes of the kids who grew out of it in like a year or two and "old and dated" to the next group of tweens. its a doomed formula.
it loses a ton of viewers over a short period of time of them not trying, and now they are trying HARD to get some nostalgia to bring it back, stores are stuffed with 90s nick toys, figures and plushies i woulda killed for as a kid and with "hulu" and stuff it might work as young kids can still watch these but we'll see if they killed themselves with laziness for too long or if its salvagable.
