I never quite understood the appeal of this show--and I really like DogaKobo and their other comfy shows.
Do people like Umaru, the character? From what I saw in S1 she was basically irredeemable, and not in a way that makes you want her to succeed like Tomoko or feel like her relationship with her brother can improve like Kirino. It felt the character dynamic you got at the beginning was just what you were going to get. And that dynamic was Umaru being lazy, manipulative, childish, and wholly uncharming.
It's not a bad show, but it's far more popular than I'd expect. What do people like about it?